Case Study

Citrus Contract Packing – Seven Fields Pty Ltd

Seven Fields Operations Pty Ltd
Ground Floor, 62 Charlotte Street
Brisbane QLD 4000
Phone (07) 3120 3322
Fax (07) 3120 3399
website www.sevenfields.com.au

Company profile

Seven Fields is a 100% Australian, family owned company that grows, packs, and markets premium fresh produce, including citrus and mangoes. In addition to managing their own properties, Seven Fields also look after a portfolio of investment schemes in wine grapes, table grapes and almonds.

Seven Fields currently owns and manages four citrus properties in the Sunraysia region, Victoria, growing over 450 hectares of produce, with more land being planted.

Seven Fields also own a significant mango and citrus production business in the Northern Territory, in addition to operating a large packing shed in the nearby Katherine township.

In 2012, Seven Fields expended their farming operations by taking over the farm management of 890 hectares of vineyards owned by investors. The grapes from these vineyards are sold to some of Australia’s leading wine makers.

Business situation

Having increased their citrus growing business, Seven Fields needed to identify a packing & distribution company that had the industry knowledge and experience dealing with the major retail chains.

The Montague Fresh marketing department had recently assisted Seven Fields with the marketing of their new Delite Mandarin and as the relationship developed it highlighted the potential for Montague Fresh to provide Seven Fields with a packing solution.

Seven Fields engaged the operations and category management teams at the Montague Fresh Consumer Packing facilities in Melbourne & Brisbane.

Technical situation

Seven Fields needed was a company that could take their stock and manage it through the quality control, receiving, packing and dispatch processes and deliver it to our customers nationally with particular attention to the quality assurance requirements and specifications of value added lines.

Seven Fields didn’t have the capacity, machinery or technical systems to manage this and as a large supplier of pre-packed apples, pears & stonefruit, Montague Fresh was already in a position to provide us with the service we needed.

Utilising the newly acquired state of the art packing machinery in Melbourne & Brisbane,  Montague Fresh has provided Seven Fields with a hassle free system that manages the entire packing and distribution process.

Solution

Seven Fields sends through programmed orders on a weekly basis so that the Montague Fresh Category Manager for Consumer Pack can schedule the production for the coming week.  Seven Fields arranges transport of the mandarins from their orchard(s) to the Montague Fresh packing facilities at Narre Warren North, Victoria & Rocklea, Queensland.

The mandarins arrive in hat bins and are immediately received into the inventory management system and taken to a coolroom specifically set at the appropriate temperature for mandarins. The stock is then taken to the packing room according to the packing schedule where the fruit is packed into either bags or punnets and labeled for the appropriate customer.

Montague Fresh pack the mandarins to fill the requested orders and utilize their existing supply chain avenues to transport the mandarins arrive to their destination on time and in spec.

Benefits

Montague Fresh were able to provide the total packing and supply chain solution to fill mandarin orders to Woolworths on behalf of Seven Fields.

Products and services utilised by Seven Fields

  • Packing machinery including flow wrappers, check weighers, speed punneters, bagging machines, case packers, and palletisers.
  • Montague Ironbark system to record the stock including a quality rating mechanism
  • Specific coolroom assigned for mandarins with necessary temperature maintained
  • Montague Ironbark system to invoice the packing/handling, freight and crate hire.
  • Emails to receive the weekly orders and any alterations/cancellations.
  • Emails and phone conversations between the two parties to organize and confirm/change transport from Montague to destination.